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Seller's Guide

Making the Decision to Sell
Selling a home is both an emotional experience and a financial
challenge. In most situations, selling a home requires a major
affirmative decision of the family to start the process. That
process can be easy or complicated depending upon timing, knowledge,
strategies, or even a little luck.
Setting the List Price
Pricing your home is both an art and a science. Achieving the
optimal price is the result both of objective research into
comparable properties and a gut feeling about your property
and the current market. The right price should attract buyers,
allow you to earn the most money possible, and help you sell
as quickly as possible.
Preparing Your Home to Sell
First impressions are lasting impressions. The exterior of your
home often determines how buyers will view the interior, so:
Make sure your front entrance is clean and inviting
Paint or replace your front door if it's faded or worn
Add some paint to shutters, trim and any other outside features
showing signs of wear
(See the Tips and Advice section for greater detail)
Showing & Marketing Tips
Occasionally you will receive a call to schedule a showing to
take place within the next few minutes. The single most important
thing that you can do is leave your home immediately leaving
the house in nice order.
Negotiating Offers
The offer to purchase is more than one party offering a certain
dollar amount in exchange for the property. There are other
terms that can be just as important as the actual sales price
of the house. In short, the highest offer is not necessarily
the best offer.
Home Warranties
Adding a home warranty to your listing adds confidence and might
result in someone purchasing your home over a newer home. Many
people are nervous about old appliances and fixtures, etc. Buyers
are much more comfortable with a house that includes a one year
warranty. The warranty can be promoted in the advertising as
a drawing feature of the home.
Closing & Escrow
What is an Escrow? Escrow is the deposit of documents and funds
with a neutral third party with specific instructions as to
how they should be disbursed.
Escrow acts as the clearing house for the exchange and distribution
of those documents and funds in connection with transfer or
financing of real property.
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